Role
Team
Overview
Designer (Logo, Concept, Applications, etc.)
Clay (Hyoungwoo Kim, Jongbeom Kim, Soyi Jin)
Argo is a digitalized logistics platform built on the idea that every physical box can be understood as a unit of data. The brand identity reflects the two core pillars of the platform: digital precision and physical movement. The wordmark was designed using a square pixel grid, referencing both the bit as the smallest unit of data and the box as the basic unit of logistics. Horizontal extensions on the A and R reinforce the sense of speed and connectivity. The brand color, Unlimited Violet, signals Argo's vision of an expanding, limitless logistics ecosystem.