Role
Team
Overview
Designer (Logo, Concept, Applications, Character, Guideline, etc.)
Clay (Hyoungwoo Kim, Hyungjin Kim, Ji Young Choi, Soyi Jin, Jimin Kwak)
Genie TV is an IPTV service by KT, one of South Korea's leading telecom operators. As OTT platforms reshaped the media landscape, Genie TV needed a complete rebrand, not just a visual refresh, but a new name, identity, and positioning. The brand concept centered on "Like a Magic," drawing from the genie mythology embedded in the name. The wordmark's G was crafted to evoke a magic lamp, with a graphic system built around content emerging from it. A Diffusing pattern and custom lettering set were developed alongside, extending the identity across sound, motion, and brand touchpoints.