Maeil Dairies Branding and package design for diverse products of Maeil Dairies.
Maeil Dairies Industry Co., Ltd was founded in 1969 under the name of Korea Dairy Processing Company to help make people’s lives healthier through milk products.
2019-
2021
Studio:
Clay Inc.
Team:
Hyung Woo Kim
Hwa Rang Lee
Soo Jung Jung
Soyi Jin
Hee won Kwon
Brand Identity
Package Design
Guideline Development
My Café Latte Matcha & Belgium Chocolate Package design for RTD coffee brand of Maeil Dairies.
Silky smooth My Cafe Latté, is the first RTD coffee brand in Korea beloved since 1997. The cup-typed package is perfect for on-the-go and offers a latte-variety, ranging from coffee to tea latte.
2019
Studio:
Clay Inc.
Team:
Hyung Woo Kim
Hwa Rang Lee
Soyi Jin
Package Design
Guideline Development
Selex Sports Whey Protein Powder
Peach & Chocolate Branding and package design for protein products, under Maeil Dairies' nutrition brand 'Selex'.
Based on the premise that a healthy mind is the result of a healthy body, Selex Sports aim to lead an independent and energetic life through proper exercise and daily consistent nutrition, and to implement "personalized, science-based lifelong health care."
2020
Studio:
Clay Inc.
Team:
Hyung Woo Kim
Hwa Rang Lee
Soo Jung Jung
Soyi Jin
Brand Identity
Package Design
Guideline Development
Sangha farm Frozen Ice Cream Branding and package design for organic milk ice cream of Maeil Dairies.
Under Maeil Dairy's premium organic brand 'Sangha Farm,' the frozen ice cream containing milk is a delightful treat made with organic milk and cream, boasting a smooth sweetness. This ice cream, designed as a stick-shaped product targeting children, capitalizes on its ability to be stored at room temperature and conveniently frozen before consumption.
2020
Studio:
Clay Inc.
Team:
Hyung Woo Kim
Soo Jung Jung
Soyi Jin
Brand Identity
Package Design
Guideline Development
Amazing Oat Branding and package design for vegan oats drink brand of Maeil Dairies.
Amazing Oats is a plant-based beverage made by grinding whole grain oats with their skins intact.
2021
Studio:
Clay Inc.
Team:
Hyung Woo Kim
Soo Jung Jung
Soyi Jin
Hee Won Kwon
Brand Identity
Package Design
Guideline Development