Maeil Daries

Category
Role
Team

Overview

Branding, Packaging
Designer (Concept, Logo, Package, Applications, Print-ready file, etc.)
Clay (Hyoungwoo Kim, Hwarang Lee, Soojung Jung, Soyi Jin, Heewon Kwon)

Maeil Dairies Industry Co., Ltd was founded in 1969 under the name of Korea Dairy Processing Company to help make people’s lives healthier through milk products. Through a long-term collaboration with Maeil Dairy, I worked across a wide range of projects spanning new brand launches and existing line renewals. I handled branding and packaging design for products across multiple categories including yogurt, milk, soy milk, cheese, coffee, and ice cream, contributing to the development of a cohesive brand identity.

매일유업과의 장기 협력을 통해 신규 브랜드 런칭부터 기존 라인 리뉴얼까지 다양한 범위의 프로젝트를 수행. 요거트, 우유, 두유, 치즈, 커피, 아이스크림 등 여러 카테고리의 제품 브랜딩 및 패키지 디자인을 담당하며 브랜드의 일관된 아이덴티티 구축에 기여함.

Maeil BIO Yogurt

Category
Role
Team

Overview

Branding, Packaging
Designer (Concept, Logo, Package, Applications, Print-ready file, etc.)
Hyoungwoo Kim, Hwarang Lee, Soojung Jung, Soyi Jin, Heewon Kwon

Maeil BIO is a probiotic yogurt line containing L.GG, the world's most extensively researched probiotic strain. Through rebranding, the visual identity was redesigned to balance scientific credibility with the approachability of an everyday wellness habit.

My Café Latte
Matcha & Belgium Chocolate

Category
Role
Team

Overview

Branding, Packaging
Designer (Concept, Logo, Package, Applications, Print-ready file, etc.)
Clay (Hyoungwoo Kim, Hwarang Lee, Soyi Jin)

Silky smooth My Cafe Latté, is the first RTD coffee brand in Korea beloved since 1997. The cup-typed package is perfect for on-the-go and offers a latte-variety, ranging from coffee to tea latte.

Selex Sports Whey Protein Powder
Peach & Chocolate

Category
Role
Team

Overview

Branding, Packaging
Designer (Concept, Logo, Package, Applications, Print-ready file, etc.)
Clay (Hyoungwoo Kim, Hwarang Lee, Soojung Jung, Soyi Jin)

Based on the premise that a healthy mind is the result of a healthy body, Selex Sports aim to lead an independent and energetic life through proper exercise and daily consistent nutrition, and to implement "personalized, science-based lifelong health care."

Sangha farm Frozen Ice Cream

Category
Role
Team

Overview

Branding, Packaging
Designer (Concept, Logo, Package, Applications, Print-ready file, etc.)
Clay (Hyoungwoo Kim, Soojung Jung, Soyi Jin, Deokwoo Kim)

Under Maeil Dairy's premium organic brand 'Sangha Farm,' the frozen ice cream containing milk is a delightful treat made with organic milk and cream, boasting a smooth sweetness. This ice cream, designed as a stick-shaped product targeting children, capitalizes on its ability to be stored at room temperature and conveniently frozen before consumption.

Amazing Oat

Category
Role
Team

Overview

Branding, Packaging
Designer (Concept, Logo, Package, Applications, Print-ready file, etc.)
Clay (Hyoungwoo Kim, Soojung Jung, Soyi Jin, Heewon Kwon)

Amazing Oats is a plant-based beverage made by grinding whole grain oats with their skins intact.