Role
Team
Overview
Designer (Logo, Concept, Applications, etc.)
Clay (Hyoungwoo Kim, Kyunglim Kim, Sejeong Kim, Soyi Jin)
Samsung Welstory is Samsung's food service and distribution subsidiary, operating across corporate dining, food distribution, and global F&B. The project involved developing a brand identity that brought coherence and warmth to a company operating at significant scale. The visual system was designed to balance the trust and authority expected of a Samsung affiliate with an approachable, human quality suited to a brand built around food and daily life.